Humanize Your CRM: Winning and Keeping Clients

Every dealership has a script: a preconfigured, tried-and-true reel of company footage and the same tagline plastered onto each commercial. “President’s Day Sale”, “End of Year Clearance Event”, ad nauseam until the script can be recited by anyone within earshot. And then you forget about that dealership until the next holiday.

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Be the Disruptor of Your Industry

Bring up Blockbuster or Toys R’ Us in conversation, and you can immediately evoke a sense of nostalgia. These companies were iconic, almost unbreakable brands that were ingrained into our culture. That was twenty years ago, when innovation in the industry was what exclusives you offered in a brick-and-mortar storefront. They couldn’t have possibly predicted the meteoric rise of Amazon and Netflix. These “disruptors” foresaw the changes in the market and rode the tide to their unprecedented successes. That’s because they learned that following new trends in the market was vital in the decade where we went from computers to computers embedded in our cell phones.

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Handling the Holiday Rush

While millions of Americans are enjoying this Fourth of July weekend, celebrating the birth of America, eating BBQ, spending time with family, and watching fireworks, automotive sales people across the country will be gearing up for one of the busy weekends of the year. Car shoppers, who were drawn to the dealerships by promises of discounts and special financing, will flood the showroom in the hope of driving off in a new ride. In order to handle the holiday rush, it is essential your showroom and Internet departments work together efficiently.

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Building An Efficient BDC

As technology advances, so does the way people shop for cars. Gone are the days uninformed shoppers drop into their local dealerships in search of their next vehicle. Today, not only are buyers using the Internet to research cars that have sparked their interest, they also start the buying process online.

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Easy Ways to Increase Your Organic Reach

Time and time again you have been told social media is a major component of any successful marketing campaign. So, somewhat reluctantly, you compiled a marketing plan complete with a social media strategy. You began posting what you believe to be quality content, but you still are not reaching as many people as you would like, especially on Facebook. Now you have found yourself aimlessly trying to increase your organic reach, or in other words get more of your Facebook fans to see your posts.

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There are thousands of conferences, across all industries, every year. With so many occurring, some professionals do not see the benefit of attending more than one or two. Aside from the assorted range of topics, there are several reasons all professionals should attend conferences as often as possible.

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The automotive industry has a diverse customer base. Car buyers range from young adults looking for their first car and soon-to-be parents shopping for a family friendly vehicle to elderly who may be looking to for a more practical option. It is the dealership’s responsibility to come up with marketing campaigns that appeal to each of these demographics.

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Can You Close the Deal

When starting a new sale, the goal of every salesperson is to close the deal. Because the automotive industry is very competive, it is extremely important your sales team knows the basics of how to end a sale successfully.

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