Know The Secrets To Become #1 Mitsubishi Dealership

Jason Koons and Beth Bartlett from AutoWeb.com Share Top Insider Secrets to becoming the #1 Mitsubishi Dealership in America

Welcome to this special edition, as Sean V. Bradley, CSP, President of Dealer Synergy and the creator of the Millionaire Car Salesman Facebook Group welcomes THE amazing Internet Director and number ONE Platinum Mitsubishi dealership in the USA… let me say that again… our guest this week operates the Number 1 Volume Mitsubishi dealership in the USA and we are thrilled to have him as a special guest, Mr. Jason Koons.

Now, Jason didn’t just get these accolades out of nowhere, in fact there was an in-depth process conducted by Autoweb to make sure they were picking the right dealerships. Find out exactly what Autoweb did- including a detailed case study that had Jason Koons show exactly how he had a 530% increase converting Autoweb leads using Dealer Synergy’s CRM process, and guess what?

He’s not even a Dealer Synergy client! But he’s using the Dealer Synergy CRM processes and he’s on the Bradley on Demand platform. Jason went from selling 25 units a month online to 135 units a month online, an increase of 440%!!!

Sean also welcomes the amazing, incredible, Beth Bartlett from the Autoweb.com family. Beth is The Chairman of Mitsubishi and actually flew into 2 of Jason’s Dealerships to congratulate him in person. Autoweb has been a publicly traded company for 26 years. Beth expounds on the process, explaining what they really want to see behind the scenes – numbers, proof in numbers, stats: How you did it? What did you do? And what did it take to get there? Beth not only wants to highlight the dealers that backup their data, she wants to see hardline results.

Jason talks about taking the store from 75 units a month to 256. And he didn’t have any infrastructure- nothing, no BDC. At that time, they took a look at the CRM, per processes put in place to ensure proper follow up could be done. From there, they looked at the people and made sure that the right people were in the right places.

Learn more about Jason’s success and Autoweb’s role in it. Hear Beth talk about the behind the scenes process for selecting dealerships for this prestigious honor, and all the hard work and number crunching that goes behind it.

Sean, Jason and Beth talk about immersing themselves into the power that a properly working CRM can have on a dealership- and how using Dealer Synergy’s programs were a key to the turnaround and extreme prosperity that Jason found. Wherever you get your leads from, it doesn’t matter, you need to follow up with them. 90% of CRM’s are broken- from content to HTML. What was the biggest value at the dealership? Cadence for follow up and automation- two key points to helping Jason’s success.

There are over 100 Million car sales through Autoweb. Leads CANNOT suck if 100 million cars are being sold. So you may want to look at other areas in your dealership because leads are NOT the problem.

What is the psychology of the car shopper in 2021? Autoweb does not have the magic beans, so to speak, but they do offer you some insider information to help make it happen. Autoweb gives you the tools, but ultimately it’s up to your CRM and how you manage your CRM, your leads and your customer service to breed success!

According to Jason- the best way to handle an Autoweb lead is to get the person on the phone, followed up by a text message and email (recently integrated into video), including heavily involved phone and text in the mix for the first 10 days. Again, 90% of CRM’s are broken– from content to HTML. Cadence for follow up and automation are the 2 key points in helping Jason reach his level of success.