Category: Uncategorized

Building An Efficient BDC

As technology advances, so does the way people shop for cars. Gone are the days uninformed shoppers drop into their local dealerships in search of their next vehicle. Today, not only are buyers using the Internet to research cars that have sparked their interest, they also start the buying process online.

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There are thousands of conferences, across all industries, every year. With so many occurring, some professionals do not see the benefit of attending more than one or two. Aside from the assorted range of topics, there are several reasons all professionals should attend conferences as often as possible.

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The automotive industry has a diverse customer base. Car buyers range from young adults looking for their first car and soon-to-be parents shopping for a family friendly vehicle to elderly who may be looking to for a more practical option. It is the dealership’s responsibility to come up with marketing campaigns that appeal to each of these demographics.

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Can You Close the Deal

When starting a new sale, the goal of every salesperson is to close the deal. Because the automotive industry is very competive, it is extremely important your sales team knows the basics of how to end a sale successfully.

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The Internet Sales 20 Group, an intense 3-day workshop brought to you by Dealer Synergy, concluded today. Automotive professionals from across the country traveled to New York City to motive, educate, and learn from their fellow peers. The theme of this year’s event was “Bridging the Gap Between Your Internet and Showroom Departments.” While having these two departments work well together is extremely important to the success of a car dealership, this same logic can be used in many other small businesses outside of the automotive industry.

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How to Make your Internet Sales Department Stand Out
The Internet has quickly become a major part of daily life. People are now able to do activities such as purchase groceries, buy clothes, and even shop for a new car from the comfort of their own homes thanks to evolution the Internet. In order to ensure your dealership is remaining both current and profitable during these ever-changing times, it is important to have a fully functional Internet Sales department.

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Marketing To Millennials

Millennials are the children of the baby boomers and range in age from 18-mid 30’s. Marketers are targeting the Millenial age group, for a smart reason. Millennials tend to shop differently then other age groups. Being natives to technology, Millennials usually shop online more than anywhere else. This is allowing marketers to target Millennials in their online campaigns.

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