There is a major problem in the automobile industry – mediocrity has become the norm and dealers have become complacent. People are the primary ingredient in a dealer’s success and staffing/recruiting/training have taken a backseat. In order to grow your business, your people must become your number one priority and leveraging technology to do so is imperative in today’s times. Hiring quality candidates in a competitive market is a challenge and we are here to help you overcome that.

Dealer Synergy is the premiere Recruiting and HR solution in the automotive industry, offering the most powerful strategy developed specifically for the automotive industry by professionals that are certified by both Franklin Covey and The goal? Finding you qualified, motivated, and customer-centered individuals that are focused on success and passionate about becoming the absolute best. We recruit for all positions within an automobile dealership, administrative through upper management, and we do it with a keen eye for excellence via leading-edge HR technology. With a history of placing more than 65,000 talented individuals and counting, Dealer Synergy is uniquely positioned to take your recruiting and staffing needs to the next level.

What We Offer

HR/Recruiting Consulting

  • Lead Assessment
  • HR Infrastructure Assessment
  • Pay Plan Assessment
  • Job Ad Assessment
  • Job Description Assessment
  • Job Roles & Responsibilities Assessment
  • Ad Placement Assessment

HR/Recruiting Assets

  • Candidate Profiles
  • Job Ads
  • Job Descriptions
  • Job Roles & Responsibilities
  • Pay Plans
  • Interview Process
  • Interview Questions

HR/Recruiting Setup

  • Custom Website Platform Creation
  • Custom HR/Recruiting Web-mercial
  • Custom HR/Recruiting Graphics
  • Custom HR/Recruiting Email Blast
  • Claiming HR/Recruiting Web Pages
  • Social Media HR/Recruiting Setup
  • Recruiting Sites Ad Placement

Paid Social Media Services

  • LinkedIn Paid Campaign
  • YouTube Pre-Roll Campaign
  • Facebook Paid Campaign
  • Instagram Paid Campaign
  • Retargeting Paid Campaign
  • SEM/PPC Paid Campaign
  • Influencer Paid Campaign

Community Programs

  • Military
  • Disabilities
  • Unemployment
  • Competitor Recruiting
  • Colleges, Universities, Etc.
  • Intern Programs
  • Job Fairs

HR/Recruiting Management

  • Ad Campaign Management
  • Recruiting/Resume Management
  • Prescreen Management
  • 1st Round Interview (Phone & Zoom)
  • Social/Digital Ad Management
  • Soft Background Checks
  • Applicant Tracking System Management

Hiring Accountability

  • Candidate Review with Management
  • Arranging Onsite Interviews
  • Phone and Zoom Interview Recaps
  • Hiring Campaign Follow-Up
  • Weekly HR/Recruiting Audit
  • Weekly HR/Recruiting Recaps
  • Weekly HR/Recruiting Budget Recaps

Onboarding & Training

  • Onboarding Syllabus/Agenda
  • Mission, Vision, Values & VPP
  • Introduction to the Position
  • Schedule/Pay Plan Introduction
  • Bradley On Demand Training
  • DS Academy Classes
  • Full DS Training Program (If Applicable)

Custom Website Platform Creation

Creation of a custom recruiting “website” that links directly to your primary website and creates an online presence for you as an employer. With the primary purpose of attracting the cream of the crop, this platform is branded for your dealership and includes custom creation of all content, a job board and a blog. Dealer Synergy’s support is ongoing monthly, after the platform is live, and includes Google Analytics, content updates, website auditing and more.

Custom HR / Recruiting Web-Mercial

Creation of a custom, professional, studio-created video that is branded for your dealership and can be embedded in your website, is shareable (social media, text, email, etc.), and focuses solely on your store’s staffing needs. We create a viral campaign strategy and perfect your SEO.

Claiming HR / Recruiting Web Pages & Setting them Up Correctly

Claiming and properly branding your dealership’s page on sites like Glassdoor and Indeed is so important to your success and we do that work for you. We will create branded pages, an employee review acquisition strategy, and add text, images and videos where appropriate. Whether you love or hate these online recruiting sites, you need to have a strategy in place – Dealer Synergy has you covered.

Social Media HR/Recruiting Set-Up

Social Media is such a critical piece to your success puzzle and is a big project. The strategy is applied to Facebook and LinkedIn and includes the setup of a Jobs/Careers page, job ad creation, creation of custom images and appropriate screening questions, among many other pieces. We will set up a resume routing email address and syndicate job ads throughout the social media sites.

HR/Recruiting Campaign Management

A powerful process that is multifaceted and wide-ranging to get you the positive results. We work with a dealer’s current resume-generating resources – and recommend the same if needed – to set up the ideal profile, graphics & video, employee value proposition, employee review strategy, job listings, advertisement and more. We utilize cutting-edge technology for applicant tracking, resume routing, HR documentation, background checks, We offer complete accountability and reporting as well as interviewing, candidate recommendations, recruiting/career marketing campaigns, and so much more. Put us to work for you.

Recruiting/Resume Management

Dealer Synergy deftly manages a dealership’s entire recruiting and staffing operations, streamlining the process from start to finish, helping  to find talent faster and build the best team, while reducing the workload of staff. The program consists of posting and changing job listings, job ad syndication, recruiting and career marketing campaigns, applicant resume management, screening and background checks, contacting and interviewing candidates, recommendations to the dealer and more. 

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