"The only thing worse than training employees and losing them is to not train them and keep them."

 Zig Zigler

Training isn’t something you did, it is something you do, or should do every single day at some capacity. Whether it is mindset training, skillset training, personal and professional development training, or leadership training, automotive sales training is the #1 investment that dealers can make, to have the most profound return on their investment.

Training is evident in everything the dealership does: the way the phones are answered, the first customer impression, the showroom experience, the  online experience. Training is often overlooked because it is an intangible, you cannot feel it in your hand, but trust us when we say your customers and employees can feel it in their hearts.

Training reduces attrition rates, aids in employee job satisfaction and drastically improves productivity, efficiency and consistency. Training employees will give you a leg up on the competition – small things often set your dealership apart from your competitors, so having employees that are knowledgeable and happy will improve interactions with customers and increase CSI and reputation scores. You wouldn’t go to a doctor with no training, or a lawyer with no training, or a dentist with no training, or a hair stylist with no training, would you? Then why should your customers trust the 2nd largest purchase they will make in their lifetime to a car salesman with no training?

We at Dealer Synergy have personally witnessed the positive impact training can have on a dealership’s people, customers and bottom line. That is the very basis for our company and is why Dealer Synergy provides effective training on a widespread of topics and skillsets and in a myriad of ways. Dealer Synergy can design a program that works and caters to any dealership needs and our methods of training range from a one or two day on-site training program, a full 1 week immersion boot camp, interactive video training, via ZOOM, virtual classrooms, over the phone training and 24/7 on-demand training.  Below you will find the forms of training outlined, along with the methods in which we deliver them. However, don’t worry. If there is something not listed just ask, because chances are, we do that too.

Our Training Curriculum

Showroom Training

  • The traditional, modern and virtual road to the sale training.
  • The 8 ways to sell training.
  • Walkaround training.
  • Prospecting and Generating Referrals training.
  • Phone Sales training.
  • Video Communication training. 
  • Inbound/Outbound phone scripts training
  • CRM Processes & usage training.
  • Time Maximization training.
  • Closing Skills training.

Internet / BDC / Phone Sales

  • Phone Training.
  • The road to the appointment training.
  • Objections/rebuttals training.
  • Inbound/Outbound phone scripts training.
  • Escalating Written Communication to a Phone Call training.
  • Lead Handling training.
  • Social Media DMs training.
  • Chat Tactics, Communications and strategy training.
  • Leveraging the power of video through sales and communication training.
  • Follow-up and Engagement Processes training.

Service BDC

  • Appointment Training (Generation & Completion)
  • CRM Training
  • Recruiting/Staffing/Onboarding Training
  • Inbound/outbound Phone Call Training
  • Inbound/Outbound Text Message Training
  • Inbound/Outbound Email Training
  • Video Communications Training
  • Objections & Rebuttal Training
  • Lead/Referral Generation Training
  • Operations Training


  • Action Plan Training
  • CRM Process Training
  • Email Template Strategy Training
  • Science of Communication Training
  • Best Practices Training
  • Lost Opportunity Prevention Training
  • CRM Time Maximization Training
  • BombBomb/Video Training
  • Outbound/Inbound Phone Script Training
  • Turn Your CRM into An ATM Training

Data Mining / Equity Mining

  • Data Mining/Equity Mining Strategy Training 
  • Appointment Training (Generation & Completion)
  • CRM Training
  • Data Mining / Equity Mining Software Training (Auto Alert etc…) 
  • Recruiting/Staffing/Onboarding Training
  • Inbound/outbound Phone Call, Text & Email Training
  • Video Communications Training
  • Objections & Rebuttal Training
  • Lead/Referral Generation Training
  • Operations Training

Special Finance

  • Special Finance Strategy Training 
  • CRM Training
  • Recruiting/Staffing/Onboarding Training 
  • Inbound/Outbound Phone Call Training
  • Inbound/Outbound Text Message and Email Training
  • Video Communications Training
  • Objections & Rebuttal Training
  • Lead/Referral Generation Training
  • Operations Training
  • Appointment Training (Generation & Completion)

Time Maximization / Organization

  • Daily Organization Training
  • “First Things First” Training
  • The Time Matrix Training
  • Weekly Planning Training
  • Effective Meetings Training
  • Avoiding Distractions Training
  • Work-Life Balance Training
  • Mission-Driven Tasks Training
  • Interruption Avoidance Training
  • “Buying Time”/Delegation Training

Management / Leadership

  • Mindset Training
  • Team Building Training
  • Time Maximization Training
  • Effective Meetings Training
  • Communication Skills/1 on 1’s Training
  • Employee Prospecting Training
  • New Hire Onboarding Training
  • Accountability & Responsibility Training
  • Goals and Projections Training
  • ROI Training

Marketing / Advertising / Branding

  • Automotive Website Training
  • SEO Training 
  • Pay Per Click (SEM) Training 
  • Video & YouTube Training 
  • Social Media Training 
  • Marketing /Advertising ROI Training 
  • Google Analytics Training 
  • Googleopoly Strategy Training 
  • 3rd Party Lead Source Provider/Online Classified Training 
  • Cross Promotional Marketing / Community Involvement Training 

Receptionist Training

  • First Impression/Body Language Training
  • Inbound /Outbound Phone Call Training
  • Inbound/Outbound Text Messaging Training
  • Inbound/Outbound Email Training
  • Receptionist Specific CRM Training 
  • Appointment Handling/Process Training
  • Showroom Floor Meet and Greet Training
  • Showroom Floor Client to Sales Handoff Training
  • Showroom Environment Awareness Training
  • Showroom Etiquette Training

Franklin Covey Training

  • The 7 Habits of Highly Effective People Training
  • Mindset Training
  • Mission Statement Training
  • Time Management Training
  • Daily/Weekly Planning Training
  • Organization Training
  • Communication Training
  • Team Building Training
  • Work/Life Balance Training
  • Sharpen the Saw Training

HR Training

  • Ad Creation Training
  • Ad Posting Training (Social and Job Sites)
  • Job Description Training
  • Candidate Qualification Training
  • Interview Questions Training
  • Interview Tactics Training
  • Pay Plan Creation Training
  • Employee Reviews Training
  • Onboarding Training
  • HR Value Package Proposition Training

Contact Dealer Synergy About Training Services!

Find Out MoreCall Us (856) 546-2440

How Do We Deliver Our Training?

Dealer Synergy offers a robust curriculum that includes topics that reach above and beyond traditional training subjects. But what really sets us apart from other training companies is the way in which we deliver these trainings. With a variety of training options, such as live training in your dealership, regional and national workshops, as well as phone coaching and video training, you can get the training you need, delivered the way you need it.

Onsite Training

A Dealer Synergy Certified Trainer will deliver training, in person, at your dealership, in the space of your choice. This also includes going LIVE, on the phones, or running your department with our “show, don’t tell” approach.

24/7 Virtual Training

24/7 on-demand training. Train where you want and when you want, with our Bradley On-Demand training platform. Our platform boasts over 6000 training modules with a curriculum for all departments and roles at the dealership.

Phone Coaching

These 45-minute phone coaching sessions are performed over the phone, on a recorded conference call line, with a Dealer Synergy Certified Trainer, and covers role-playing, script training, Dealer Synergy philosophies, and much more!

Dealer Synergy Academy

Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world, designed to create a collaborative and university-style learning environment.

Zoom Video Training

The next best thing to in-person training is Zoom video conferencing training. Dealer Synergy uses Zoom to conduct goals and projections meetings, weekly audit reviews, academy classes and for any other necessary face-to-face.

Google Classrooms

Dealer Synergy has evolved with the recent changing times and adopted a new method of training via Google Classroom. Google Classroom is used as a measure for structured learning, assignments, testing and accountability.


Dealer Synergy holds various workshops and conferences throughout the year, including our bi-annual Internet Sales 20 Group, our Internet Director Immersion Workshops, our Franklin Covey Workshops and more.

MCS Community

The Millionaire Car Salesman community is the perfect platform for 17,000 members to collaborate and learn from one another. Our group consists of the top automotive dealerships, dealer groups, and sales people in the world!

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