Training

Training is the absolute best investment you can make in yourself, your dealership and your organization. We offer training solutions for just about every role and department in the dealership, including Showroom Sales, Internet Sales, BDC, Service, Receptionist, F & I and more, in the areas of sales, branding, marketing, leadership, time management and organization, mindset, personal and professional development and more. We also deliver it how you want it and when you want it: onsite, virtually, over the phone, over video conference, classroom style, workshops, social media and any other way you can suggest! Learn more about our training programs and how we can help arm all of your departments with the most effective processes, knowledge and strategies to sell more cars, more often and more profitably!

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Consulting

Prior to being able to identify challenges and recommend specific services, it is important that a training firm seeks first to understand your particular needs and situation. That is why consulting is so important. Instead of just diving in and assuming what the pain points of the dealership are, or basing a solution strictly on what has worked for other dealerships, conducting a needs analysis, along with a SWOT assessment, allows us to identify the current conditions, along with a dealership’s goals, so that we can begin with the end in mind and reverse engineer a game plan for success. Learn more about our consulting services and how we can help you achieve your objectives with cutting edge strategies and a concise plan of action. 

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CRM

A dealership’s CRM is the most important tool a dealership possesses. An improperly setup, antiquated, misused or underutilized CRM is a grave misfortune and severe loss of opportunity for any dealership’s business. With 90% of all dealership’s CRMs classified as broken in one regard or another, mending a broken CRM will create a competitive advantage, increase communication, increase sales, increase profits, increase CSI, increase employee retention and create an environment where people are working smarter, rather than uselessly harder. Learn more about our CRM setup, support and accountability program and how we can help you be amongst the top 10% of best dealership CRMs in the world!

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Accountability

Accountability is the driver that makes goals and success happen. Without accountability, dealership personnel is left to take full responsibility for what gets done and what doesn’t. Unfortunately, many dealership members lack effective time management and organizational skills and end up falling victims to spending their time on the wrong activities. Accountability is also what makes training and processes stick. It takes approximately 40 days to make or break a habit, therefore if no one is acting as the required reinforcement and inspecting what they expect, a dealership’s training investment may go to waste, goals will be missed and negative habits may be formed. Learn more about our accountability program and why it is the number one reason our dealers are so successful.

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Recruiting / HR

People are a dealership’s greatest asset and differentiator. Unfortunately, there is a 70% attrition rate in the automotive industry. Many reasons account for this sad truth and a lot of those reasons occur from the start. Dealerships aren’t proactively looking, or are searching via the wrong recruiting sources and strategies. Consequently, out of pure desperation, management is oftentimes stuck filling a position and forced to settle for a body, in lieu of an asset. There is a big difference in taking what is available versus strategic recruiting and lining the dealership with the right people. Even if a dealership blindly hires the right person, there is usually a lack of an on-boarding process, causing the potentially great fit to fizzle out, due to an absence of structure, expectations, communication and training. People are too important to neglect. Learn more about our recruiting and HR services and about how we can help you secure and retain the best candidates for your organization.

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Marketing / Advertising

We’ve all heard the old adage if a tree falls in the woods and no one is around to hear it, does it actually make a noise? The same goes for your marketing and advertising efforts, as well as your branding. You can have the best product in the world, the best facility in the world, the best deals in the world, the best people in the world, but if no one knows about them, do they exist? Is traditional advertising still relevant? Is digital advertising now the preeminent form of advertising? Well, it depends. With up to 99% of people going online, prior to stepping foot inside a dealership, it is crucial to have a strong digital presence, however there is still a time and place for traditional advertising, but with the right strategy to push traditional traffic to your digital assets. Learn more about our marketing and advertising programs and how we can help you generate more traffic, more leads and more sales.

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