Training your team in areas like automotive BDC, CRM, and effective marketing procedures is strategic, yet very rewarding. From your customers, salespeople, and managers of the dealership, everyone shows out on top when they have the tools for success guiding the way!
Most Dealership GMs and DPs can find teaching automotive sales training to a staff to be strenuous, and financially draining. However, it doesn’t have to be, especially when you’re placing money and time in the proper avenues. Higher grossing in your dealership begins with confident salespeople that are reinforced with reliable procedures and products.
The Millionaire Car Salesman Podcast Presents:
How To Build An Automotive Business Development Center (BDC) That Actually Works
As a featured guest speaker for the National Association of Minority Automobile Dealers (NAMAD) virtual conference, Sean V. Bradley leads a workshop that is all about building and maintaining an Automotive Business Development Center (BDC) properly! With all of the issues that come to surface at a dealership, Automotive BDC shouldn’t be at the top of that list.
About Sean V. Bradley, CSP
Sean V. Bradley is an automotive internet sales and BDC expert with more than 20 years of experience under his belt. Through his company, Dealer Synergy, Bradley has been able to generate over $1.3 billion in additional revenue for approximately 150,000 automotive professionals during his tenure. While being proud to say that he is internationally recognized in four countries and over 3,500 dealer rooftops, Sean V. Bradley is an eight time winner of the Dealer’s Choice Award for Best Automotive Internet Sales Trainer.
Sean is not only an Amazon bestselling author to Win the Game of Googleopoly, but is also a FranklinCovey certified trainer and facilitator, and member of the National Speakers Association.
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Show Notes: How to Build An Automotive Business Development Center (BDC) That Actually Works
What is an Automotive BDC?
The meaning of BDC ultimately varies from person to person, and it can be described as a department within a dealership that provides industry-related assistance and knowledge to promote entrepreneurial growth. Automotive BDC stands for Business Development Center.
Unfortunately, these departments crash and burn because they tend to be overloaded with too many sales focus points. Dealerships can find it difficult to see overall growth when they have an overwhelming flood of information for one department.
How to build a functional Automotive BDC
As an initial priority, it’s beneficial to adopt FranklinCovey’s third habit: “place first things first”. It’s impossible to arrive at your goal without thoughtfully setting your goals, and understanding possible obstacles you’ll face.
Identifying a starting point to achieve more volume, more gross, or more appointments is just the beginning. So keep in mind, to obtain that sort of prosperity you must starve your distractions and feed your focus on what is the weakest component in your dealership.
The 4 P’s
Without a doubt Sean V. Bradley is an undeviating advocate of the four P’s of marketing: products, people, process, and promotions. A balanced combination of these four sections of marketing within your dealership can surely pay off. A BDC is evaluated, maximized, or underutilized in the four P’s areas.
As much as one would like to separate and focus on one key area, it’s impossible to gain exponential growth without the combination of all four components. On that same note, products for your team integrate with the people that come to your dealership. The process of quality marketing procedures keeps your customer’s attention, while the promotions keep them coming back.
The Top 8 Mistakes Dealers Do Building/ Running an Automotive BDC
Key Points to Avoid:
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Doing too much, and building a “Jack of all trades, and master of none”
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They have the wrong people leading the department
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Frankensteining Processes
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They do not place the proper amount of resources into the department
-Time, Money, and People are your moneymakers. Investing in your team will be beneficial to everyone
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The CRM is not set up correctly, or utilized consistently
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There is no proper training, to no training at all
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Interdependent teamwork between the Showroom sales team, and the Internet/ BDC team is non-existent
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Lastly, the lack of accountability is doing more harm than you believe
Optimizing the Full Potential of your Dealership’s BDC Resources
Dealer Synergy & Bradley On Demand: The Automotive Industry’s #1 Training, Tracking, Testing, and Certification Platform and Consulting & Accountability Firm
The Millionaire Car Salesman Podcast: is the #1 Resource for Automotive Sales Professionals, Managers, and Owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
VinCue: In addition to be built by dealers for dealers, VinCue is an All-In-One Digital Platform. At the end of the day, it can help your Dealership!
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Be Sure To Listen To Last Week’s Episode of the Millionaire Car Salesman Podcast
Be Sure To Listen To Last week Sean V. Bradley and L.A. Williams shares time and tips with the President of the National Association of Minority Automobile Dealers (NAMAD), Damon Lester. The three of them stress the idea of having an end in mind goal to achieve market domination. Whether it be on the showroom floor, or internet sales, the objective to working these deals are to set yourself up to experience long term success.
The Millionaire Car Salesman Podcast
The Millionaire Car Salesman Podcast has a new episode every Tuesday at 4:00 PM EST. Be sure to tune in next week. Also, check out all of the previous episodes of the Millionaire Car Salesman Podcast.
Likewise, join the Millionaire Car Salesman Facebook Group and The Millionaire Car Salesman Club on Clubhouse today!
Additionally, The Against All Odds Radio Show broadcasts nationwide each weekend and has a podcast released each Monday. Listen in for tips from billionaires and multi-millionaires.