AutoWeb & Dealer Synergy Have Partnered to Help AutoWeb Clients Get The Most Out of Their Leads and Sell More Cars, More Often, More Profitably.
In an effort to provide its clients with all of the tools necessary to sell more cars, more often, and more profitably, AutoWeb is pleased to announce its new strategic partnership with Dealer Synergy. Being the number one automotive lead source provider for both new and used cars, AutoWeb wants to help its clients sell more cars, close more deals, and get new clients. With 90% of all dealerships having an improper CRM setup, their partnership with Dealer Synergy will provide FREE CRM audits.
Who is Dealer Synergy?
Dealer Synergy was founded in 2004 and is the nation's #1 automotive sales training, consulting, and accountability firm that has generated over $1 Billion in additional revenue for its clients. Through research and development, trial and evolvement, and building BDCs & Internet departments over the past two decades, it has created the most effective training programs, processes, phone scripts, rebuttals, CRM action plans, strategies, and templates.
Why do I Need a Free CRM Audit for My Dealership?
Statistically Speaking, Your CRM is Broken. It's true! The CRM is the MOST IMPORTANT TOOL in the dealership for sales, lead followup, accountability, relationship building, relationship management, identifying lost opportunities, assessing productivity levels, time management, customer data and information storage, and so much more. Yet 90% of all automotive dealerships have a broken CRM. The most important tool in the dealership is broken and it is costing them up to $1.4 million per year. With Dealer Synergy's CRM audit, provided by AutoWeb AT NO COST, you can start to turn your CRM into an ATM!
The Top 6 Challenges Plaguing Dealerships' CRMs:
1. No Training
Most CRM companies provide some form of training, but it is not the right training, nor is it recurring. CRM companies usually only train at the start of the program and focus solely on buttonology, or what buttons to click to perform a certain task. Knowing how to use the CRM is good, but where is the focus on psychology and strategy? Where is the training to account for turnover and new hires? Where are the strategy sessions and action plan evolutions to keep up with changing markets?
2. No Accountability
In the few cases where the dealership and employees are properly trained, who is holding them accountable to the usage, accuracy, and processes? What is expected should be inspected, but who is inspecting the CRM on a daily, weekly, and monthly basis? Who is holding the staff accountable for various activities such as proper notes, proper followup, proper statuses, lost productivity, communication, action plans, and content?
3. No Desire/Wrong Mindset
The CRM in the automotive industry should not be a choice. It should not be overlooked and it should certainly not be considered as optional; however, at many dealerships, the CRM is the most underutilized tool. The CRM should be a mindset. It should be viewed as a money making machine with a plethora of opportunities.
4. Misused
Like any tool or system, the CRM is only as good as the people that use it. If it is not used correctly it will not create positive results. If it is only used occasionally, it will only produce occasional results. The CRM needs to be part of the dealership's culture so productivity and follow up can be measured, reporting can be accurate, areas of opportunity can be identified, and customer will not be neglected.
5. Antiquated
Some dealerships don't realize that the CRM tool they have is antiquated and cannot live up to the followup and engagement systems and processes of the more cutting edge CRM tools of today. The tool may be gifted by the OEM or co-oped, but like all good things, you get what you pay for and that usually means an old and less than satisfactory CRM tool. Today's dealerships need a CRM that has video capabilities, social media capabilities, text messaging capabilities, artificial intelligence and automation.
6. Wrong Setup/Wrong Content
All else aside, CRMs are only as good as the content within it. Some CRMs come with standard processes and content, however, the content should be customized to fit the goals of the dealership, represent the brand properly, perpetuate the mission, vision and values of the organization and serve to effectively take the customer through the car buying process and beyond. All action plans, processes, email templates, phone scripts and voicemail scripts need to be top-notch to differentiate your dealership from the competition.
Help me turn my CRM into an ATM with AutoWeb's FREE CRM Audit!
Resources:
Dealer Synergy: The Automotive Industry’s #1 Training, Consulting, & Accountability Firm
Bradley On Demand: The #1 Automotive Sales, BDC, CRM & Management Training System
Millionaire Car Salesman Facebook Group: The #1 Automotive Sales Industry Community On Facebook
Millionaire Car Salesman Podcast: The #1 Resource for Automotive Sales Professionals, Managers, and Owners
The Against All Odds Radio Show: The Against All Odds Radio Show focuses on money, success, wealth, prosperity, marriage, parenthood, work life balance, happiness, and so much more with guests that have started from the bottom, and against all odds, rose to the top.
Against All Odds Radio Show Guests & Listeners Facebook Group: The Against All Odds Radio Show Facebook Group is for listeners and guests of the hit national broadcast radio show.
Clubhouse: The Automotive Industry Is All Over Clubhouse, Are You?
Millionaire Car Salesman Club: The Millionaire Car Salesman is now on Clubhouse
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Sean V. Bradley: Rank higher in search results with this guide to SEO and content building supremacy
AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.