Sell More Cars With Automotive Sales Training In Spanish

Automotive Sales Training: How to Sell Cars in Spanish

Did you know, in the United States, more than 43 million people speak Spanish as a first language? That’s almost 13% of the population! In fact, there will soon be more Spanish speaking people in the US than in Spain. However, most dealerships do not have Spanish-speaking representatives on staff and it is costing them big time! For the dealerships that do, they do not have the proper automotive sales training in Spanish.

Your staff needs to know how to sell cars in Spanish. There are not many options out there to provide the necessary training. So, how do you train employees whose primary language is Spanish if all of your training is in English?

Dealer Synergy is Bilingual & Can Fully Train Your Staff In Spanish

With sales to Hispanics outpacing the market, there is a giant need for car dealerships to have training in Spanish. Dealer Synergy is proud to be able to train, coach, consult, and support the automotive industry entirely in Spanish!

Karen Bradley, CEO of Dealer Synergy, has a primarily Spanish-speaking family. She realized there was little to no support for her friends and loved ones when purchasing a vehicle. The sales representatives and managers at most dealerships only spoke English. More importantly, all paperwork, financial and non-financial, are provided only in English.

Unfortunately, many dealerships across the country fail to properly communicate with their Spanish clientele. Whether that be over the phone, by written text or email, and in-person at the dealership. There is nothing more awkward than assisting someone with the second largest purchase they will make in their lifetime and not being able to effectively communicate with them.

Dealer Synergy Now Offers Automotive Sales Training in Spanish

In order to really help the customer, you need to be able to understand their wants, needs, and expectations. Then, you want to exceed those expectations. That is how you and your dealership can sell more cars. However, this can’t happen without proper communication. Think about the customer experience and how it is impacted here.

Fortunately, Dealer Synergy has the solution to help you sell cars in Spanish. Staffed with Spanish-speaking CRM specialists, scriptwriters, and trainers, Dealer Synergy will help train your staff! We can set up your CRM with both English and Spanish content to fully service both your English and Spanish speaking customers and staff.

If You Don’t Have Spanish Speaking Sales Associates

Don’t worry if you don’t currently have Spanish speaking sales associates. We have a two step process to help assist you and your dealership to sell more cars.

We Will Help You Set Appointments to Spanish Speaking Customers!

Our staff has team members that are 100% bilingual. Not only will our representatives reach out and engage your surrounding Spanish market, but we will also set you appointments. You have likely been missing out on these deals for many years, but why? The Spanish speaking community represents 13% of the population in America!

We Will Help You Recruit Spanish Speaking Staff!

Dealer Synergy has a full service recruiting and staffing HR program. We will do all of the legwork to help save you time and money. Our HR service includes Web-mercials, social media recruiting, proper job ads and descriptions in both Spanish and English, and more! Additionally, we prescreen all resumes and interview all candidates. Dealer Synergy’s team does all of this and sends only the top candidates to the dealership for a final interview.