What Makes Us Unique

Synergy is defined as the interaction or cooperation of two or more organizations, substances, or agents to produce a combined effect greater than the sum of their separate effects. It is the very thing from which our organization was built and the very thing from which our team is comprised. We believe that our people are our greatest differentiator and our synergy and diversity, in skillset and experience, make us quite like no other automotive sales training and consulting firm. We have made it our mission to align ourselves with the most forward-thinking, progressive individuals that share our values and passion to win, and work each day with the sole purpose to serve our dealership clients, and feed their success.

In 2004, Sean V. Bradley, our President and founder, founded Dealer Synergy out of pure progressiveness. Sean started selling cars on the showroom floor and immediately became a 30 car guy. He was salesman of the month, month after month after month. Shortly after, he realized that there was a whole new opportunity with Internet Sales. He was taking faxed in leads and converting them to sales-LOTS of sales! The dealer principal decided that this was brand new territory and decided to have faith in Sean’s ideas and processes. He developed a small team and went from selling 0 cars from Internet leads to 110 cars, back in 2000! Dealerships still today are only now seeing the value of the internet. Can you imagine selling over 100 units a month out of an internet department back in 2000? Sean soon realized that he had a gift for automotive internet sales and after working on the frontlines for about 5 years made the decision to share his skills, knowledge, practices, processes, tactics, and strategies with the rest of the automotive world. Sean’s history and being the creator of change has allowed us to be well ahead of the curve and the thought leaders in automotive internet sales.

The Dealer Synergy team not only talks the talk, but we walk the walk. Our executive team members alone have a combined experience of almost 70 years working in the automotive industry! We have showroom sales experience, internet sales and BDC experience, automotive marketing experience, desking experience, service experience, and more! This experience has allowed us to create training programs that are realistic and effective to the upmost degree. Additionally, our trainers and consultants, including both the President and VP of the organization, are in dealerships on a weekly basis and continue to not only adapt to the current times, but lead the initiative.

In addition to almost 70 years combined automotive experience, our team members have a myriad of skills in other fields that drastically enhance the effects of our program and bring a level of diversity to our services like no other. We possess marketing skills, SEO skills, Video Search Engine Optimization skills, professional speaking skills (accredited by the National Speakers Association), communication skills, FranklinCovey skills (official partners), time maximization skills, human resource skills, audio engineering skills. We are major label music producers, singers, and musicians. We are entrepreneurs, media communications experts, broadcast radio and television experts, voice over talent experts, songwriters, producers, directors, NASM Certified Personal trainers, nutritionists and weight loss specialists. These skills and talents allow us to coach and train in unique fashions (entertrainment) and give our clients an outside of the box perspective and offering.

Our program was designed for complete 360 success. Because of our people, our experience, our skillset and our synergy, we are the only true holistic approach to a dealership and automotive professional’s evolution in the industry today. Like the Navy seals we are the most elite, special operations unit in the industry. We believe in teaching more than just phone scripts, communication skills, phones skills. We believe in developing and cultivating effective human beings both at work and at home! Sure we provide your team members with the skills necessary to dominate in today’s competitive Internet Sales market, but we also teach and preach mental and physical health and wellness and stress the importance of work/life balance. We believe in creating a culture of purpose-driven individuals motivated not only by money, but happiness which can be achieved with the right guidance, exposure, and motivation. Our mission is to have a profound effect not only on careers, but lives.

Membership has its privileges and by being a Dealer Synergy client, our privileges become your privileges. It is said that your net worth is based on your network and our network is strong!  Due to our CEO and Presidents combined 35 years of experience, we’ve developed relationships with the industry’s most elite dealerships and vendor partners. As a result, you will have the opportunity to communicate with, learn from, learn with, and synergize with some of the top dealerships and automotive professionals in the world! Some of the top dealerships in the world are on the Dealer Synergy program and the top 1,2, and 3 sales people in the United States are part of our training solution and network, and serve as a constant resource of information for you and your team members. In addition to the top dealerships and automotive professionals in the world, we also have relationships and partnerships with some of the top vendor partners, both in and out of the automotive industry. Through these relationships, we are able to pass on savings, discounts, and special privileges.

Dealer Synergy is the only automotive internet sales training and consulting firm that has the amount and level of training that we do at a fraction of the cost! For example, our Bradley-On-Demand, 24/7 on-demand training platform consists of over 6,000 training modules in the areas of showroom sales, internet sales, management, leadership, time maximization, phone sales, FranklinCovey, desking, service tips, world-class customer service tips and tactics, webinar content, workshop content, conference content, and just too much to mention here! In addition to our on-demand platform, we have our very own proprietary software for the planning, projecting, and tracking of finances via the Money Mind Map. Lastly, we deliver our training through various methods that leverage technology including Kahoots!, Google Classroom, the MCS Group, the MCS Podcasts, and more.

We have layers and layers of resources. We immerse you in the culture of training, professional development, personal development, and team building, to help create a truly interdependent organization with interdependent automotive sales professionals. Our resources include:

• Our team (onsite and/or remote)
• 24/7 virtual training, tracking, testing and certification platform
• Millionaire Car Salesman Facebook group
• Millionaire Car Salesman Podcast
• Against All Odds Radio Show
• Dealer Synergy Academy Classes
• Google Classrooms
• Kahoots! Quizzes
• IS20G Conferences
• Articles, blog posts, webinars
• MS Accountability

At the end of the day, our dealer clients need to experience results. Above everything else, it is our results that make us unique and for which we are most proud because that means our dealer clients are winning! As trainers and consultants, there is nothing better than seeing our clients succeed. We:

• Have Been Featured on over 26 Covers of Automotive Magazines
• Are 11 time Dealer’s Choice award winners, including 2020.
• Have generated over $1 Billion in additional revenue for our clients.
• Have the most nationally recognized success stories.
• Have saved dealerships from the brink of bankruptcy!
• Constantly double and triple dealership’s internet sales and have even taken dealerships from 75 cars to 317 cars on the internet.
• Have worked with and leveled-up some of the greatest dealerships in the world. 
• Have helped dealerships outgrow their current space and even buy up other dealerships within their PMA.