If you’re looking to join a community where automotive professionals from around the world can meet, connect, and share valuable insight… look no further! Digital Dealer is the most mentioned automotive conference in the industry. With education and networking being the main focus, attendees are guaranteed to leave the show feeling inspired, motivated, and ready to take action! Dealer Synergy’s Head of Business Development & Industry Relations, Tianna Mick, has insight on this year’s conference and gives us a look into her solo session she presented: How Your Community Can Become Your Greatest Asset.
What is Digital Dealer Conference?
Digital Dealer brings together leading minds and technology to accelerate business and professional growth. There are multiple opportunities to connect with others from the automotive retail space and to build lasting relationships, which can tremendously impact you professionally and personally.
Throughout the conference, attendees will gain insight into critical issues and opportunities in sales, management, and marketing from top experts and thought leaders, with 80+ sessions addressing the challenges/growth areas specific to your dealership and the local market! In my earlier article, where I spoke about The Digital Dealer Tampa Experience, I explained: “This event is so massive that they hold TWO conferences each year and gains hundreds of dealership attendees from across the globe”.
This specific experience focuses on Digital Dealer’s second bi-annual Digital Dealer Conference, which took place from October 11th – 13th at the Mirage Las Vegas Hotel in Las Vegas, Nevada.
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Who is Tianna Mick aka “T Got Your Keys”?
Tianna Mick, aka ‘T Got Your Keys,’ is globally recognized for her award-winning TGotYourKeys.com website, which was voted #1 Personal Website in the Automotive Industry. She was consistently the top-grossing salesperson, averaging 20+ units and generating $9K – $10K each month in personal income at only 19 years old! Tianna is now fresh off the showroom floor, focusing on Business Development and Industry Relations for the Automotive Industry’s #1 Training, Consulting, & Accountability Firm: Dealer Synergy.
Additionally, Tianna is a NADA 2022 Speaker, Multi-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, and voted/awarded #1 Influential Female Car Salesperson of 2019, published in Digital Dealer Magazine. Recently, General Motors invited Tianna to speak on behalf of major Automotive OEMs on the importance of Diversity, LGBTQ+ Communities, Realities, & Economics in the Automotive Industry. Tianna, aka T Got Your Keys, is a known industry name for being an expert at showroom sales, lead/referral generation, customer satisfaction, and personal/business branding.
How CAN Your Community Become Your Greatest Asset?
Session Description:
By now, you’ve probably heard words like “diversity and inclusion” and the acronym “LGBTQ+,”… but what does that mean for your dealership? When working in a month-to-month business and living in a transactional world, it’s common to see the same marketing strategies used repeatedly. We forget that prospects are more likely to buy, use, and recommend a product or service they feel connected to and supported by. Dealers convince themselves that they must focus on spending additional advertising dollars yet neglect to build meaningful, long-term engagement with customers, followers, and community members.
In this session, Tianna Mick will uncover strategies for connecting with your community to: cut online marketing spending, increase customer retention, and enhance your overall customer experience. Start thinking: Instead of spending money on leads, spend your money on what the community needs.
Primary Learning Objectives:
- Don’t be a company, be a community – reduce your dependency on paid advertising
- How to use “Social Product Placement” to subliminally send messages to your prospects and community
- How to discover, develop, & maximize your community
*Continue below to view Tianna Mick aka T Got Your Key’s complete PowerPoint presentation*
Digital Dealer Workshop Review
After concluding the session, Tianna took a few minutes to speak to attendees, who thanked her for the presentation and expressed gratitude for the information provided. In automotive, you always hear, “you need to be involved with your community,” but few dealers know how to do so. However, like G.I. Joe says, “knowing is half the battle,” and implementing actionable steps is another. Tianna laid out the perfect roadmap for any dealership to discover, develop, and maximize your dealership’s community.
While Tianna was alone gathering her presentation supplies, the crowded workshop room, once filled with dozens, slowly funneled out into the Digital Dealer Conference halls, and a sense of accomplishment washed over her. This year was Tianna’s first official year solo presenting at Digital Dealer; in the past, she has spoken alongside guests, but this was her first one-woman show, and like this workshop – it was a success!
Conclusion
Digital Dealer’s Annual Las Vegas Conference is their most significant and most anticipated show of the year! Dealer Synergy’s Tianna Mick, aka T Got Your Keys, had the pleasure of presenting her workshop session during the event: How Your Community Can Become Your Greatest Asset, which gained her a ton of dealer attraction and attention. As I stated above, if you’re looking to join a community where automotive professionals from around the world can meet, connect, and share valuable insight, you need to join the Digital Dealer Conference.
Digital Dealer’s upcoming 2023 conferences are taking place: on May 2 & 3, 2023, in Tampa, Florida, and on October 17 – 19, 2023, in Las Vegas, Nevada.
Visit www.DigitalDealer.com to learn more and view their upcoming conferences, and don’t forget to give Tianna Mick “T Got Your Keys” and the Dealer Synergy Team a ‘shoutout’ for giving you the automotive inside scoop!
