Tag: social media

Be the Disruptor of Your Industry

Bring up Blockbuster or Toys R’ Us in conversation, and you can immediately evoke a sense of nostalgia. These companies were iconic, almost unbreakable brands that were ingrained into our culture. That was twenty years ago, when innovation in the industry was what exclusives you offered in a brick-and-mortar storefront. They couldn’t have possibly predicted the meteoric rise of Amazon and Netflix. These “disruptors” foresaw the changes in the market and rode the tide to their unprecedented successes. That’s because they learned that following new trends in the market was vital in the decade where we went from computers to computers embedded in our cell phones.

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Easy Ways to Increase Your Organic Reach

Time and time again you have been told social media is a major component of any successful marketing campaign. So, somewhat reluctantly, you compiled a marketing plan complete with a social media strategy. You began posting what you believe to be quality content, but you still are not reaching as many people as you would like, especially on Facebook. Now you have found yourself aimlessly trying to increase your organic reach, or in other words get more of your Facebook fans to see your posts.

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Social media has become a HUGE part of a lot of people’s daily lives. Often it is used to share events going on in one’s personal life, but it is also used for businesses as well. Most recently it has been a very effective tool for the automotive industry. Dealerships are slowly but surely beginning to realize the value in social media. It is becoming a huge source for leads and your first chance to interact with the customer. In fact, 38% of people will do research online prior to making their new car purchase. This is where platforms like Twitter and Facebook come in. It is the job of the dealership to engage these potential customers.

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What To Expect From Social Media In 2015

2014 has been an exciting year for the social media world. An estimated 300,000 apps were added to the Apple App store, 85 billion apps have been downloaded since October, and Instagram grew by 23%. It seems like it’s going to be hard for social media success to top 2014, but, there’s a few companies that are on the rise this upcoming year! According to Forbes.com, here are some of the upcoming social media sites that you should look for once we ring in the new year this January.

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Sometimes Social Media seems complicated, but with four simple M’s Social Media can be made simple and still beneficial to your business. The first thing you need to do with social media is monitor it. Checking your social media platforms can be time consuming, so first, connect your social media accounts to a platform that will track your traffic. This will leave you more time to monitor your competitors, to see what you can do to make your own social media platforms better.

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Having Trouble with Social Media?

Using social media in a business setting is important. Social media allows you to reach certain audiences, gain a following, and bring traffic to your websites. It’s necessary that you know just how to use social media, and how to improve it as well. If you’re having trouble understanding social media, and struggling with ways to see if your social media platforms are successfully reaching your target audiences, there’s a few things you can look into.

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Social Media and Math are Related

Many people have the common thought that if they are not good at writing they are good at math and vice-versa. While this is not a fact, it is said quite often. However, what people who think this fail to realize is math and their big social media marketing campaigns are related. If you are a business on a larger scale, this especially applies.

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Social Media Automation

For those of you who are not familiar with the word ”automation”, it’s the act of setting something up to respond naturally to a matter change. So in the terms of social media, it would be the option of setting up content to be posted at the change of the clock. Give us a second… we’ll make more sense of it. The purpose of social media is still, and always will be, to engage with customers, but now there are options to have engaging content appear on your fans newsfeeds, all while you’re cooking dinner. Automation is a feature built into Facebook, but is lacking on most other social platforms. Fortunately websites like Hootsuite, SproutSocial, Fanpilot, and others exist to allow a streamline automation process. It is definitely a pro for businesses to be able to schedule when posts go out, especially when a business finds their “sweet spot.” Let’s check out the pros and cons of social media automation and then you can be the judge of whether this is good for your business or not.

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This Thursday we are getting into complaints on social media. There is a certain way to deal with complaints on social media and it is not, not addressing them at all. This is not something that can be just thought of on the spot. We get into ways to handle complaints including building a strategy, timeliness with responses, who should be responding, making the customers’ experience valuable and more. If you would like more information you can read the original article here.

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