How to Sell More Cars on Social Media

Every car salesperson wants to sell more cars. Certainly, That is the ultimate goal in sales. To sell more and make more money. Also, the top earning car sales associates use prospecting techniques to sell cars on social media.  Therefore, they sell more cars online, they sell more cars on Facebook, and they sell more used cars.  

Why be average when you can be awesome? If you are reading this, chances are: you are looking to sell more cars and make more money. So, are you tired of being average? 

If you want to be the best, you need to start taking advantage of social media to sell more cars. Also, you need to use social media to bring back the lost art of prospecting.  Here is a guide to go from a mediocre yawn, to social media, car-selling superstar.

The Blind Master, L.A. Williams, talks about the lost art of prospecting on this week’s episode of The Millionaire Car Salesman Podcast.  Then, Matt Wilson discusses with L.A. how automotive salesperson can sell more cars using social media. Then, they explain how  Facebook and Instagram are the most powerful prospecting tools that car salesmen miss out on.

In addition to selling cars on social media, Matt talks about his career and experiences in the automotive marketing world. Then, he has some serious tips to help salespeople. Which is, stepping up their game by improving their social media strategy to connect with more prospects. 

About Matt Wilson

Matt Wilson began his career on a classic rock radio station. It was during his experience with radio where he was introduced to the automotive industry. Next, through building relationships with autuomotive mentors, Wilson found himself in the automotive world as a marketing director.

Now, with over 10 years in the automotive industry, Matt has fine tuned the creative ways to sell more cars.  Most importantly, the strategy behind selling cars on social media. When he combined his two loves: radio and marketing, his podcast, Mostly Automotive Marketing Podcast, was born.

Show Notes: Tips & Techniques on How to Sell More Cars Using Social Media

Social Media is Here to Stay

Undoubtedly, we are living in the age of social media. For example, the olden days are long gone and technology is here to stay. So, you aren’t already on social media, NOW is the time to quickly get with the program.

Selling Cars is Like Having Your Own Business

Since selling cars is like having your own business.  While you work for a dealership, you are your own brand.  So, as a car salesperson, you need to properly market yourself.  A professional social media account to conduct marketing to help you sell more cars is a necessity.

Strategies To Sell More Cars On Social Media

Sales is all about energy and connectivity. For this reason, you want to energetically connect your client.  So, they can’t help but to buy what you are selling. In other words, use your social media to showcase your authenticity, your energy and your relatability.

The “Do’s” to Sell More Cars Social Media Selling

Firstly, only post business related content on your business page! Then, be consistent! Keep on posting the good stuff. What’s the good stuff? Show off your beautiful showroom, the awesome cars and satisfied customers.

The “Don’ts” to Social Media Selling

Also, no one, and I mean no one, wants to see your dirty laundry. So definitely don’t air it on your business social media. In other words, no political rants, no sports blabber and anything else that’s overly personal. You might like the picture of you snuggling with your boo, but that’s not going to sell cars!

Sell More Cars Using Social Media Doesn’t Happen Overnight 

Your business social media account isn’t going to be a sensation overnight. But, at the very least, just get started. Post some great content from your showroom, of your satisfied customers and yourself. Then the comments & likes will be flooding in before you know it.

To Sell More Cars, You Have To Maximize Your Time Effectively

Your day is hectic. We get it. If you’re married, with kids, forget about it. Making more time seems impossible. And selling cars isn’t a stroll through the park. So, you’re probably wondering, when will I have the time to create Facebook and Instagram posts for work? 

Therefore, if you are determined to sell more cars, social media has to be a priority. If it means starting your day a little earlier, changing your routine or replacing another activity- it’s worth it.

Balance Between Work and Home

Chances are, your manager wants you to sell more. So, take some time in the office to work on your social media marketing game plan. If your manager isn’t on board, try explaining the benefits of using social media to sell more cars. Point out all of the success stories. From people like Sean V. Bradley and Cody Carter, who use social media to sell more cars, somethin something.

Furthermore, If your boss absolutely isn’t having it, make a little time off the clock to get the wheels moving. As L.A. Williams says, the off season is where champions are made! Social media marketing is like a sport, it takes time, dedication and practice. If you want to be the Michael Jordan of car sales, you have to put in the time and effort!

Utilize An Accomplished Mentor

If you are having trouble finding your way, look to someone who has already got what you want. The great news is– you don’t need to find this person organically. It doesn’t necessarily have to be someone you work with, or someone from your personal network. Search the web. There are tons of podcasts, blogs and radio shows dedicated to the automotive industry! 

For example, guys like Matt Wilson, L.A. Williams and Sean V. Bradley dedicate their lives to creating online content to coach salespeople. Listen to their podcasts, read their blogs and interact with them on social media. A mentor is right at your fingertips!

Resources to Help You Sell More Cars on Social Media

Dealer Synergy & Bradley On Demand: The Automotive Industry’s #1 Training, Tracking, Testing, and Certification Platform and Consulting & Accountability Firm

The Millionaire Car Salesman Podcast: is the #1 Resource for Automotive Sales Professionals, Managers, and Owners.  Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

Join The Millionaire Car Salesman Club: on Clubhouse

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

VinCue: In addition to be built by dealers for dealers, VinCue is an All-In-One Digital Platform.  At the end of the day, it can help your Dealership!

AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

Dealer eProcess: Specializing in responsive websites.  Without a doubt, DealereProcess.com is the auto industry’s leading custom website provider.

CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

Be Sure To Listen To Last Week’s Episode of the Millionaire Car Salesman Podcast

Last last week’s episode focused on staffing issues at automotive dealerships.  HR & Recruiting Tips For Dealerships: Hire The Best Employees, zoned in on the facts. The fact is, individuals from the disabled community oftentimes make the best employees. 

Next, they urge businesses to keep that on the forefront of consciousness when hiring.

The Millionaire Car Salesman Podcast

The Millionaire Car Salesman Podcast has a new episode every Tuesday at 4:00 PM EST.  Be sure to tune in next week. Also, check out all of the previous episodes of the Millionaire Car Salesman Podcast.

Likewise, join the Millionaire Car Salesman Facebook Group and The Millionaire Car Salesman Club on Clubhouse today!

Additionally, The Against All Odds Radio Show broadcasts nationwide each weekend and has a podcast released each Monday.  Listen in for tips from billionaires and multi-millionaires.