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Turn Your Internet Leads Into Your Biggest Profit Center
Your internet department should generate at least 50% of your total sales. If it does not, you are leaving massive profits on the table every single month. Most dealerships treat internet leads like an afterthought while customers have moved their entire buying process online. We fix broken internet departments and turn them into revenue powerhouses that consistently outperform traditional showroom sales.
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The Reality Check About Modern Car Buying
Modern car buyers complete 95% of their research online before stepping foot in your dealership. Your website became your new showroom years ago, but most dealerships still operate like it is 2005. They treat internet leads as a side business instead of recognizing them as their primary revenue source. The gap between high-performing internet departments and struggling ones is not luck or market conditions.
Every internet lead that does not convert represents lost revenue that your competitors are capturing. The dealerships dominating your market have already figured this out. They invested in proper internet sales infrastructure, hired specialists who understand digital buyers, and built systems that convert online interest into actual sales. Dealerships that get this right are not just surviving in the digital marketplace – they are absolutely crushing their competition.
Common Internet Department Challenges & How Dealer Synergy Helps
Undervaluing And Mismanaging Internet Leads
Most dealerships assign their weakest salespeople to their most valuable prospects. You would never put your worst rep in front of a walk-in, but that is exactly what happens with internet leads. Internet leads need specialized skills traditional salespeople do not have, and that costs dealerships millions every month.
Our Solution:- Recruit and train dedicated internet specialists who understand digital buyers
- Establish hiring standards for your internet department
- Treat internet prospects as valuable customers, not afterthoughts
- Build a team that converts more leads into actual sales
Outdated Follow-Up Processes
Generic email templates and basic phone scripts do not work with today’s buyers. Most dealerships are still using strategies from five years ago, while customers expect personalized communication through their preferred channels. Slow or generic follow-up sends your prospects straight to competitors.
Our Solution:- Modern tools like video emails and strategic text messaging
- Multi-channel engagement that keeps prospects interested
- Natural-sounding scripts that guide toward appointments
- Follow-up that wins deals instead of losing them
Underutilized CRM Systems That Limit Performance
Most dealership CRMs are broken or barely used. Your team enters data but never builds relationships, while competitors use their CRMs to nurture prospects and generate repeat business. Dealerships lose an estimated $1.4 million a year because their CRM is not set up right, and most contain thousands of customers with no way to re-engage them.
Our Solution:- Complete CRM rebuild with proven action plans and workflows
- Automated templates that turn prospects into customers
- Advanced CRM training that drives real results
- A system that finally pays you back
Misalignment Between Internet And Showroom Teams
When departments fight over leads instead of working together, everyone loses. Teams operating in silos kill deals and confuse customers who get different answers from different people. The internal conflict eats time that should be spent closing.
Our Solution:- Clear communication protocols and shared goals
- Smooth handoffs from internet to showroom
- Teams that cooperate instead of compete
- Departments unified around the same revenue numbers
Lead Generation Strategies That Waste Budget
Too many dealerships pay premium prices for low-quality leads while missing the high-converting ones. The average store pays $50+ per lead when they should be paying $18 to $22. Without proper source evaluation, you waste thousands a month on traffic that never converts.
Our Solution:- Strategic lead source evaluation and ROI analysis
- Negotiated pricing and vendor management
- Targeted campaigns that deliver the right prospects
- Lead spend that becomes a real investment, not a guess
Infrastructure That Cannot Support Modern Internet Sales
Most dealerships treat internet sales as an afterthought. A one-person internet department cannot handle hundreds of monthly leads without proper systems behind it, so leads fall through the cracks and customers buy somewhere else.
Our Solution:- Custom department structure built around your lead volume
- Proper staffing and workflows for your specific store
- Systematic processes that catch every opportunity
- An internet department that runs like a machine, not a scramble
What We Offer
Core Internet Sales Training
- A Complete Internet Sales Training Program
- Phone Sales Training
- Objections and Rebuttals Training
- Internet Sales Lead Handling Scripts & Processes
Infrastructure & Team Development
- A Complete Internet Sales Infrastructure Design
- Recruiting/Staffing for the Best Internet Sales Staff
- Management/Leadership Training
- Goals and Projections Training
- Seamless Internet Sales & Showroom Program
Systems & Strategy
- CRM Setup, Content, Support and Accountability
- Internet Sales Tools & Resource Evaluation
- FranklinCovey Training
- A Complete Strategy for Post Pandemic Sales
- Internet Sales Lead Generation Strategy
- Digital Marketing ROI Assessment
- 3rd Party Lead Source ROI Assessment
Why Dealerships Choose Us
01: Two Decades of Internet Sales Expertise
We have spent 20+ years specializing in internet sales, building and optimizing internet departments since before most dealers knew they needed one. Our experience spans every type of dealership, from single-point operations to multi-location groups across different markets and brands.
02: Proven Results That Deliver Real ROI
Our clients typically see internet sales increases of 30-50% within 90 days of implementation, with measurable improvements in lead conversion rates and appointment show rates. We track every metric that matters, from cost per lead to closing ratios, ensuring you see exactly how our changes impact your bottom line.
03: Complete Implementation and Ongoing Support
We provide complete implementation support instead of just giving you a plan and disappearing, working with your team until new processes become ingrained habits. Our approach combines strategic planning, hands-on training, and ongoing accountability to ensure lasting results that transform your internet department into a profit center.
What the Top Car Sales Pros Say About Dealer Synergy
Dealer Synergy supports the highest-performing sales professionals and dealership teams in the industry. Top producers, including the #1 car salesman and #1 car saleswoman in the world, rely on Dealer Synergy to sharpen their skills and sustain elite performance.
Cody Carter 
Automotive Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automotive Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automotive Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Cody Carter
Automotive Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automotive Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automotive Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Ready to Fix Your Internet Department?
Stop losing deals to competitors who figured out internet sales years ago. Our assessment identifies exactly what needs to change and shows you the profit potential sitting in your current lead flow.
