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Automotive BDC
Build A BDC That Actually Makes Money
Over 80% of dealership BDCs are broken. Wrong people, wrong setup, wrong training, zero accountability. We have built thousands of profitable automotive BDCs from the ground up and turned around just as many that were bleeding money. If you want a real BDC that drives traffic across every profit center in your store, you are in the right place.
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What Is An Automotive BDC
An automotive BDC, or Business Development Center, is the department inside your dealership that proactively drives business across every profit center. Internet sales, inbound phone, unsold showroom, lease retention, data and equity mining, service BDC, special finance, and more.
Ask ten dealers what a BDC is and you will get ten different answers. The acronym is the most misused one in the car business because most dealers run a room with phones and call it a BDC. A real BDC is a system. The people, the infrastructure, the scripts, the CRM, and the accountability all have to work together. When one piece breaks, the whole thing leaks money.
Whether you tried a BDC before and it failed, you are ready to take another shot, or you are starting from zero, you are in the right place.
The Top 6 Reasons Dealership BDCs Fail
This is what we see at almost every store before we come in. If any of these sound like your BDC, we can fix it.
Nobody Knows How To Implement One
Most dealers do not have the experience to roll out a BDC. Too many moving pieces, too much unfamiliarity, so the project either never starts or gets set up wrong on day one. Done right, a BDC drives massive profit. Done wrong, it is a money pit.
The Wrong Idea Of What A BDC Actually Is
Some dealers think a BDC is just a room with computers and bodies in seats. They put the wrong personalities in the wrong roles and never connect the BDC to the rest of the store. A BDC is a system, not a room.
Wrong Infrastructure
Wrong number of people, wrong type of people, wrong tools, wrong expectations. Infrastructure should be built around your lead volume and the BDC functions you actually want to run. Most stores just guess and pay for it later.
Under-Resourced From Day One
The BDC has more opportunities than the showroom but gets a fraction of the resources. Too few people wearing too many hats means nobody specializes, the CRM stays broken, and leadership is either missing or wrong for the seat.
No Respect From The Rest Of The Store
BDC managers do not get treated like real managers. BDC reps get treated like secretaries or sales assistants instead of trained automotive professionals. The result is an “us vs. them” internal civil war that kills performance.
No Real BDC Training
You spend around $64,000 a month driving traffic to your store, then hand that traffic to untrained reps. No scripts, no road to the appointment, no objection handling, no TO process, no benchmarks. Training is the cheapest fix and the most ignored.
What We Do For Your BDC
BDC Setup & Strategy:
- BDC audit of your current setup, staff, and results
- BDC infrastructure design built around your lead volume and store goals
- BDC room design and physical layout planning
- Full BDC consulting from rollout through optimization
- ROI analysis and KPI tracking systems
BDC Training:
- Phone skills training for inbound and outbound calls
- Objections and rebuttals training
- Inbound and outbound scripts built for your store
- CRM training for proper lead handling and follow-up
- Time maximization and daily organization
- Call monitoring and mystery shop programs
BDC Recruiting:
- BDC rep recruiting and hiring profiles built around the right traits
- BDC manager recruiting for real leadership, not seat fillers
- Onboarding systems for new BDC hires
Ongoing Support:
- Monthly BDC support and accountability
- KPI tracking and national benchmark reporting
- Continuous coaching as your BDC grows
Sales BDC vs Service BDC
VS
Sales BDC
- Drives vehicle sales appointments
- Handles internet leads and phone ups
- Works unsold showroom follow-up
- Manages lease retention and equity mining
- Focuses on hand raisers and special finance
- Leads come from marketing and traffic spend
- Highest revenue impact for most stores
- Goal is appointments that show and close
Service BDC
- Drives service drive revenue
- Handles outbound service appointments
- Works missed appointment recovery
- Manages recall and declined service campaigns
- Focuses on CSI calls and customer retention
- Leads already sitting in your DMS
- Fastest payback for most stores
- Goal is ROs that show and spend
Not Ready To Build It In-House?
We Will Run It For You.
If building or fixing your in-house BDC is not the right play right now, we also offer a fully outsourced BDC. Our certified team handles your calls, texts, emails, and appointment setting from outside your store while working inside your CRM like part of your team.
Signs Your BDC Is Costing You Money
If you cannot measure it, you cannot fix it. Most failing BDCs do not track the right numbers, so problems go unnoticed until the month ends. Every automotive BDC should be reporting these daily.
- Contact rate: Fresh leads your team actually reaches
- Set rate: Contacts who agree to an appointment
- Confirm rate: Appointments confirmed before the visit
- Show rate: Appointments that walk through the door
- Sold from BDC: Shown appointments that turn into deliveries
- Response time: How fast leads get touched
- Outbound activity: Calls, texts, and emails per rep per day
- Cost per appointment and per sold unit: The real ROI
We build the tracking, train your managers to coach from the data, and benchmark you against national averages.
Built By People Who Have Actually Run BDCs
Dealer Synergy is led by Sean V. Bradley, CSP, a 22-year automotive veteran and one of the most decorated BDC and internet sales trainers in the country. Sean is a 17-time NADA convention speaker, FranklinCovey Certified Facilitator, and creator of the Millionaire Car Salesman group with over 30,000 automotive professionals worldwide.
Sean and the Dealer Synergy team have personally built, audited, and rebuilt thousands of dealership BDCs across every brand and market in North America. The frameworks, training, and infrastructure we use are not theory. They came from years of running BDCs that hit numbers most dealers did not think were possible. When you work with us, you get the same playbook used by some of the highest performing dealer groups in the country.
What the Top Car Sales Pros Say About Dealer Synergy
Dealer Synergy supports the highest-performing sales professionals and dealership teams in the industry. Top producers, including the #1 car salesman and #1 car saleswoman in the world, rely on Dealer Synergy to sharpen their skills and sustain elite performance.
Cody Carter 
Automotive Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automotive Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automotive Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Cody Carter
Automotive Sales Program
Dealer Synergy transformed my sales process, helping me generate over $5 million in gross profit.
Crissy Burton
Automotive Sales Program
Shout out to Shawn and Dealer Century for having me at this amazing conference. Um, 3 days of gaining so much knowledge. Um, I’m just super excited to be a part of the Millionaire Car Salesman Group. Um, networking with all these amazing people from the dealers, the people that are coming up in the industry. Um, I’m just super excited.
Chianti Rainey
Automotive Sales Program
Dealer Synergy has been a transformative force for our 19 dealerships. Their unwavering support streamlined our internet sales processes and sales operations, elevating our overall performance to new heights. We are immensely grateful for their insights, strategic planning, and unparalleled support, particularly in customizing their online training platform to meet our specific needs and branding
Build A BDC That Pays For Itself
Whether you are starting from zero or fixing a BDC that has never worked the way it should, we know exactly what to do. Let us show you what your store is missing.
