Memorial Day is the unofficial start of summer. The extended weekend is filled with ceremonies honoring those who have risked their lives to protect the country, beach visits, BBQs and road trips. But not everyone uses the holiday as a mini vacation. Several of those who decide to stay local, visit their neighborhood car dealership in hopes of purchasing a new vehicle.

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The Internet Sales 20 Group, an intense 3-day workshop brought to you by Dealer Synergy, concluded today. Automotive professionals from across the country traveled to New York City to motive, educate, and learn from their fellow peers. The theme of this year’s event was “Bridging the Gap Between Your Internet and Showroom Departments.” While having these two departments work well together is extremely important to the success of a car dealership, this same logic can be used in many other small businesses outside of the automotive industry.

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Internet Sales 20 Group 7, the preeminent workshop in the automotive industry, kicked off yesterday. Dealers, General Managers, Internet Coordinators, and other automotive professionals made their way to NYC to network, learn, and connect with one another. IS20G 7 is jam-packed with educational and informative workshops and panels, ensuring that everyone in attendance will leave more knowledgeable than when they were when they arrived. Networking, whether at an event like IS20G 7 or in another environment, has many benefits for career –driven professionals.

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Are you Fully Utilizing your Dealership’s Website? Every now and then dealerships must come up with new marketing initiatives. These may include creating a new logo, designing stationary and sent out an email blast containing the latest specials to VIP clients, but none of these things are as important as having a fully functional website.

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How to Make your Internet Sales Department Stand Out
The Internet has quickly become a major part of daily life. People are now able to do activities such as purchase groceries, buy clothes, and even shop for a new car from the comfort of their own homes thanks to evolution the Internet. In order to ensure your dealership is remaining both current and profitable during these ever-changing times, it is important to have a fully functional Internet Sales department.

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Are you wondering why you should attend the Internet Sales 20 Group in New York this May? Internet Sales 20 Group is the most preeminent workshop in the automotive industry and is designed to be highly interactive. IS20G was created to bring together dealers, general managers, Internet directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable. There a myriad of reasons to attend, as this is not your typical 20 group. There are hundreds of automotive professionals who attend this workshop biannually. Here are just some of the top reasons to attend this year’s Internet Sales 20 Group:

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Social media has become a HUGE part of a lot of people’s daily lives. Often it is used to share events going on in one’s personal life, but it is also used for businesses as well. Most recently it has been a very effective tool for the automotive industry. Dealerships are slowly but surely beginning to realize the value in social media. It is becoming a huge source for leads and your first chance to interact with the customer. In fact, 38% of people will do research online prior to making their new car purchase. This is where platforms like Twitter and Facebook come in. It is the job of the dealership to engage these potential customers.

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Marketing To Millennials

Millennials are the children of the baby boomers and range in age from 18-mid 30’s. Marketers are targeting the Millenial age group, for a smart reason. Millennials tend to shop differently then other age groups. Being natives to technology, Millennials usually shop online more than anywhere else. This is allowing marketers to target Millennials in their online campaigns.

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