Using social media in a business setting is important. Social media allows you to reach certain audiences, gain a following, and bring traffic to your websites. It’s necessary that you know just how to use social media, and how to improve it as well. If you’re having trouble understanding social media, and struggling with ways to see if your social media platforms are successfully reaching your target audiences, there’s a few things you can look into. There are a handful of free resources for you to acquire your social media data from. For example, “Twitonomy” allows Twitter users to see how often they tweet, how many links they tweet, how many replies they receive, how many re-tweets they get, and how many favorites. This resource also allows users to see what hash tag is most popularly used. Knowing this information can help you figure out whom your tweets are reaching, what you can do to reach other audiences, and which hashtags seem to be getting you the most attention. This information can be used strategically to ensure that your social media skills improve. If your business uses multiple social media platforms, you can link all of them to “SumAll” and receive emails containing information about all of your social media statistics. This is a good tool because it groups everything together, allowing you to obtain information on all of your social media platforms in one place. Social media is becoming a huge part of the business world, and it’s important that you know exactly what you’re doing and how to continuously make your platforms stronger for your audiences.