Tag: automotive industry

Humanize Your CRM: Winning and Keeping Clients

Every dealership has a script: a preconfigured, tried-and-true reel of company footage and the same tagline plastered onto each commercial. “President’s Day Sale”, “End of Year Clearance Event”, ad nauseam until the script can be recited by anyone within earshot. And then you forget about that dealership until the next holiday.

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Be the Disruptor of Your Industry

Bring up Blockbuster or Toys R’ Us in conversation, and you can immediately evoke a sense of nostalgia. These companies were iconic, almost unbreakable brands that were ingrained into our culture. That was twenty years ago, when innovation in the industry was what exclusives you offered in a brick-and-mortar storefront. They couldn’t have possibly predicted the meteoric rise of Amazon and Netflix. These “disruptors” foresaw the changes in the market and rode the tide to their unprecedented successes. That’s because they learned that following new trends in the market was vital in the decade where we went from computers to computers embedded in our cell phones.

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The automotive industry has a diverse customer base. Car buyers range from young adults looking for their first car and soon-to-be parents shopping for a family friendly vehicle to elderly who may be looking to for a more practical option. It is the dealership’s responsibility to come up with marketing campaigns that appeal to each of these demographics.

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Can You Close the Deal

When starting a new sale, the goal of every salesperson is to close the deal. Because the automotive industry is very competive, it is extremely important your sales team knows the basics of how to end a sale successfully.

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Memorial Day is the unofficial start of summer. The extended weekend is filled with ceremonies honoring those who have risked their lives to protect the country, beach visits, BBQs and road trips. But not everyone uses the holiday as a mini vacation. Several of those who decide to stay local, visit their neighborhood car dealership in hopes of purchasing a new vehicle.

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Internet Sales 20 Group 7, the preeminent workshop in the automotive industry, kicked off yesterday. Dealers, General Managers, Internet Coordinators, and other automotive professionals made their way to NYC to network, learn, and connect with one another. IS20G 7 is jam-packed with educational and informative workshops and panels, ensuring that everyone in attendance will leave more knowledgeable than when they were when they arrived. Networking, whether at an event like IS20G 7 or in another environment, has many benefits for career –driven professionals.

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Social media has become a HUGE part of a lot of people’s daily lives. Often it is used to share events going on in one’s personal life, but it is also used for businesses as well. Most recently it has been a very effective tool for the automotive industry. Dealerships are slowly but surely beginning to realize the value in social media. It is becoming a huge source for leads and your first chance to interact with the customer. In fact, 38% of people will do research online prior to making their new car purchase. This is where platforms like Twitter and Facebook come in. It is the job of the dealership to engage these potential customers.

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The Automotive industry is notorious for being one step behind the cutting edge, and as the Social Media Manager here at Dealer Synergy, I feel it’s my responsibility to push you towards the cutting edge. The Internet is the largest source of information known to man, and is the most accessed “product” in the entire country, with that in mind, it is no wonder people in business all over question whether they should stick with traditional forms of marketing like print and television, or if they should focus more heavily on Internet Marketing. I’m not telling you to abandon all forms of traditional marketing, as long as people spend even the briefest moment looking away from their smart phone, there will always be a place for print advertising, but it’s important to remember, you aren’t reaching as many people as you used to. To reach a larger audience, you do need to turn your attention to advertising on the Internet. It really comes down to saving you money.

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