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One of the most critical elements of the larger movement towards improved business intelligence and knowledge management is reporting. Dealer Synergy analysts dissect the data derived from the Scorecard and compare and contrast it with our other products i.e. Bradley on Demand to provide multi-tiered snapshots of the effectiveness of the department. Aside from Dealer Synergy’s internal reporting tools, we examine the myriad of CRMs to provide the requisite analysis to propel to dealership to profound profitability.