As time goes, Social media is becoming more and more essential to businesses. There is a lot to know about Social Media, but don’t worry; Placester has laid it out for you perfectly!
Social Media is a place to connect with customers, and build relationships with them. Engagement and frequency is important. Posting about 2 times a day will engage twice as many users, then posting only twice a week. If you’re unsure of what to post, it may be beneficial to check your competitors profiles, that way you can see what content is engaging their customers, then use that as a strategy to engage your customers.
Make sure that your profiles are easy on the eyes, easy to read, and easy to navigate. Your profile should feature a photo of yourself smiling, information on where to find you, and a professional summary of your business and what you do. It is also important for you to create conversation through comments to your customers. This will give them a sense of welcoming, and invite them to learn more about you.
Lastly, It’s important to be real. Don’t try and pretend to be something that you’re not; write the way that you speak, share things that matter to you, and allow yourself to actively create relationships just by being you.
Social Media can be easy once you get the hang of it. Start slow! You don’t need to join every social media platform at once, just slowly build your reputation and it will be smooth sailing after that!