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Lead Generation

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be considered the life-blood of the dealership. These leads can be used to create lists, e-newsletters or for sales leads. Lead generating typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.


Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.


Dealer Synergy is skillful at leveraging your lead volume by incorporating assets from vendors and professional networks.