Memorial Day Weekend is a Busy Time for the Automotive Industry
May 22, 2015
Memorial Day is the unofficial start of summer. The extended weekend is filled with ceremonies honoring those who have risked their lives to protect the country, beach visits, BBQs and road trips. But not everyone uses the holiday as a mini vacation. Several of those who decide to stay local, visit their neighborhood car dealership in hopes of purchasing a new vehicle.
Memorial Day Weekend is an extremely busy time for the automotive industry. Prospective customers flood the showrooms searching for the best holiday specials dealerships have to offer. This can be a hectic time for both Internet Coordinators and Showroom staff.
Because those in the market for a new car know they will have an extra day off to take care of their car-buying needs, they may reach out to your Internet department to schedule an appointment over the extended holiday weekend. Your Internet department is responsible for properly handling these inquires and keeping the flow of the dealership running smoothly.
If your Internet department is not properly trained, they may loss potential customers as a result of bad follow-up or mishandled leads. Research shows that 2015 is on trend to have the highest level of sales since 2002. If your Internet and Showroom departments are properly prepared, Memorial Day Weekend can be a very profitable time for your dealership.
If you are looking to educate your staff on the latest sales strategies, check out Bradley On Demand or contact the Dealer Synergy staff.