Interview with Ron Baus of Spirit
May 20, 2014
Dealer Synergy met Ron Baus, Dealer Principal of Spirit Chrysler Jeep in Swedesboro New Jersey when the store had hit rock bottom. Spirit is a true family-owned "mom and pop" shop, with everyone working very closely. Ron's mother, brother, wife and sister all work closely together at the dealership. Spirit's sales had dropped increasingly since the market crashed in 2009, following the death of their patriarch, the founder of Spirit and the lifeblood of the organization.
It wasn't until Ron contacted Sean V. Bradley at Dealer Synergy that they were able to turn their store around and save their family business - the legacy Ron's father left him. Find out exactly what the Dealer Synergy team did to turn things around, motivate Spirit's team and ultimately save the dealership. Read the full article here, complete with a detailed Road Map and SWOT analysis, as well as the full interview with Sean V. Bradley and Ron Baus on YouTube.
If you have any questions, please reach out to Sean at [email protected]