Question: What is your Residual Flow Factor?
No idea what I’m talking about? Don’t feel bad. There are thousands of dealerships in this industry that have no idea what I’m talking about when I ask that question. Even worse, they’re not tracking this very important variable of their Internet Sales department.
Sean V. Bradley, CEO of Dealer Synergy and expert in automotive internet sales, explains what residual flow factor is and how to calculate it. Read his guest post on CarsDirect.com.