We are excited to have the theme for this year’s Internet Sales 20 Group be “Bridging the Gap between Your Showroom and Internet Departments.” With the majority of attendees being General Managers, Dealer Principals, and Internet Directors we found this subject to be EXTREMELY important due to the lack of communication.
The Internet Sales 20 Group is the preeminent workshop in the automotive industry and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable. This includes but is not limited to your Showroom and Internet departments.
Whatever CRM that is being used needs to be printed out. The Internet department should be printing out notes that are concise as possible, details with all the facts including price, type of vehicle customer is looking for and whatever information has been provided. The information needs to be relayed to the managers on the floor so whoever is best for the deal can be prepared when the customer comes in. If you have someone coming in interested in purchasing a Jeep, make sure you have your best Jeep guy on deck for when the customer comes in.
A customer is 85% more likely to make a purchase if they like the person that is selling them the product. It needs to stop being “Us Vs. Them” in regards to the Internet and Showroom departments. There needs to be a mindset change, the Internet leads need to be brought into the Showroom.
Dealerships are trained on deals and value packages and the Internet department needs to be the hand off. There is no working separately; both departments should act as one. The average consumer spends 80% of their time online prior to a car purchase. The transaction to what they receive online to their experience once they are in the Showroom should always be smooth.
Attendees will have an opportunity to learn how to bridge the gap. You won’t want to miss 3 days on intense training and motivation to bring back to your dealership. There are no sales pitches, the most elite speakers, a fine-tuned curriculum, collaboration an event follow-up, VIP party and more. We can’t wait to see you all in New York. If you haven’t done so already, register today!