How do you benefit from Facebook Ads?
July 8, 2014
If you are a follower of our blog, podcasts, or of social media in general then you know about what has been going on with Facebook and businesses. The organic reach has gone down and it has become an issue for businesses about whether or not they should pay for advertising. Regardless of whether businesses are paying or not, one thing is for certain; Facebook advertising is huge. The one thing everyone wants to know is how to get that one ad that stands out.
In fact, according to Social Media Market Report 68% of people said the area they were interested in learning most about as marketers was how to create content that was visually appealing. Obviously some people are paying because ad revenue has gone up 82% from last year reaching $2.27 billion. So, what is the problem? Well, people are wondering what exactly makes their graphics more visually appealing.
First, you need to identify who your target audience is. Next, you want to make sure you have creative graphics with text that identify exactly what it is you are trying to display. Your text and logos there presence are important and they need to create a call to action. Other factors that help are multiple pictures and filters.Pictures of people are important because people like people. You want to have your ads not only be attractive but tell a story for your business. While Facebook’s 20% text rule can limit the amount of text you post, you can still post something powerful. Same thing for the images, make them powerful. The retail store “My Dress” saw a 10x increase on average ad return in 3 months once they started using multiple images.
Facebook ads are rapidly growing; there is power in these ads. To recap, just make sure you are targeting the correct audience for your business, posting powerful content and relevant text because you only have room for up to 20% text. As always, I hope these tips help you and your advertising efforts for your business. If you have any questions or thoughts please feel free to contact us. You can check out the original article here